Mills on Media

I’m not sure what
surprised me more about the news this week that Sky was appointing a head of
media planning, one Barry Louth from BT. Read More »

That led to yesterday’s news of the appointment of a former client, Peter Buchanan, lately deputy chief executive of the COI, with the job of raising the level of creativity.

Just as we get the politicians we deserve, so I think it is also true we get the level of radio creativity we deserve. In other words, poor. And the industry — clients, agencies and, to an extent, radio broadcasters — is collectively guilty. Read More »

I can’t claim ever have to truly

understood the business model behind the Independent’s baby i commuter paper.
Either I’m blind, or they’re living in a bubble. At 20p, you have to generate
an enormous sale to a new audience to justify the risks of cannibalising sales
of a product five times the price. Read More »

Much of the initial coverage of the BBC yesterday has focused
on the news that it is cutting 360 jobs from its online division.

In fact, as far as marketers and commercial media owners are concerned, the real substance of the news is the BBC’s
decision to halve the number of its websites from 400 to 200. Read More »

I would imagine the good folks at ITV, Channel 4, Sky and
Thinkbox are rubbing their hands over some of the conclusions of the latest
Deloitte TMT (Technology/Media/Telecoms) report.

  Read More »